Jayvee Badile’s journey is a powerful testament to the heights that can be achieved through vision, resilience, and a commitment to excellence. At just 27 years old, he became the youngest and fastest-promoted Agency Manager in the Philippine insurance industry, establishing himself as a trailblazer and game changer in the field. His leadership has set the highest standards in innovation, digital marketing, and millennial and zillennial management.

Jayvee’s career is marked by consistent excellence. For six consecutive years, he has been recognized as Asia’s youngest Master Agency Awardee—the highest global recognition for agency managers. In 2023, he proudly represented the Philippines as a finalist and Philippine Winner of the Asia’s Agency Leader of the Year Award, a testament to his unwavering commitment to excellence on the global stage.

Beyond personal accolades, Jayvee is dedicated to building a legacy. As Sun Life’s Top 1 Agency Manager for five consecutive years, he has consistently led in target attainment, recruitment, and commissions. Under his leadership, his agency grew into the largest in Sun Life and achieved a milestone no one else has matched: spinning off three new agencies. This groundbreaking accomplishment reflects not just his leadership skills but also his ability to inspire and mentor others to success.

Jayvee’s philosophy is clear: true success is not just about being the best but about creating a lasting impact and elevating others. His focus on mentorship, innovation, and empowering the next generation of leaders has transformed the landscape of the Philippine insurance industry.

As a visionary leader and a champion of progress, Jayvee Badile has redefined what it means to lead with purpose and passion. His story is not just one of personal triumph but of inspiring others to reach for their own greatness.

Truly, Jayvee Badile is a deserving recipient of the 2nd Mansmith Sales Masters Awards, embodying leadership, innovation, and a commitment to excellence that continues to shape the future of the industry.

Cindy’s career is a masterclass in perseverance, innovation, and excellence in sales leadership. Starting her journey as a CPA at San Miguel Corporation’s Finance Systems, Cindy’s early work on the Salesman Procedure and Controls manual laid the foundation for a career defined by strategic vision and operational execution. It wasn't long before Cindy’s ability to merge sales systems with tangible business results garnered the attention of leadership, propelling her into key roles with Magnolia Ice Cream.

As the Head of Sales Services for Magnolia Ice Cream, Cindy honed her expertise in managing sales systems, trade assets, and finished goods. Her breakthrough moment came when she successfully negotiated with Japan Airlines, securing the addition of yogurt to their in-flight menu. This achievement marked her as a natural sales leader, and she quickly moved on to lead Key Accounts Sales, managing pivotal accounts like the Uniwide chain for Nestlé.

Pioneering Growth and Excellence in Foodservices at Nestlé
Cindy’s next major leap came with her appointment as Head of Foodservices at Nestlé Ice Cream and Chilled Division at Nestle Philippines Inc. Under her strategic leadership, she expanded the Foodservices channel and drove Nestlé to new heights, securing six Region of the Year awards. Her excellence in account management earned her prestigious awards, including recognition from 7-Eleven, and solidified Nestlé’s exclusivity in key drugstore chains like Mercury Drug.

Revolutionizing Regional Leadership and Innovation at Nestlé Professional
At Nestlé Professional, Cindy’s leadership continued to shine. As Vice President of National Key Accounts, she spearheaded regional initiatives across QSR and Mall channels, helping Nestlé dominate the market. During the pandemic, Cindy spearheaded the drive to come up with a beverage solution for Nestle and that brought to her and her team the coveted Nestle Ilaw Innovation Award in 2021. Cindy also played a key role in driving presence on the menu boards surpassing major competitors and earning notable key account management recognitions from key customers in QSRs, FSRs and Convenience Stores. For this, Cindy earned the title of Nestle Exemplar, a recognition given to very few select Nestle staff.

Shaping Coca-Cola’s On-Premise Dominance with Strategic Vision
Currently as Modern Trade’s National On Premise Head at Coca- Cola Beverages Philippines Inc., Cindy continues to deliver. She has grabbed accounts from competitors the moment she took over. She has on a very fast pace put Coke’s presence on the menu boards in big food chains. Her expert negotiation skills and good relationship with Customers resulted to the renewal of a number of major contracts, ensuring Coca-Cola’s continued dominance in the On Premise channel . She is called ”The Ninja“ by the CCBPI President.

A Legacy of Vision and Leadership
Cindy’s career is not just defined by her titles and accolades—it's a testament to her visionary leadership, strategic foresight, and unwavering commitment to excellence. From transforming sales channels to negotiating landmark deals, she is a true industry trailblazer whose influence continues to shape the Philippine beverage and foodservice sectors. Cindy’s journey serves as an inspiration for aspiring professionals, demonstrating that with the right combination of strategy, leadership, and passion, anything is possible.

Indeed, Cindy’s remarkable contributions have firmly established her as a pioneering leader and recipient of the 2nd Mansmith Sales Masters Awards, whose impact resonates across industries and continues to inspire the next generation of sales professionals to achieve greatness.

Honey Limkin has emerged as a transformative leader in the commercial business sector, known for her strategic vision and exceptional ability to drive sustainable growth. As a key figure at Haleon, she has consistently delivered results while also mentoring the next generation of leaders. Through her unique approach to coaching, she has empowered her team to think holistically about business, leading them to win multiple awards in their first year, including P&R Category Champion of the Year and Best in Class Execution in Modern Trade.

In 2023, Honey was recognized as Channel Manager of the Year and nominated for the Top 5 GM Award. She played a pivotal role in leading Haleon’s Joint Business Planning with Watsons, surpassing sales targets and driving a remarkable offtake growth. Under her leadership, Haleon Philippines secured the No. 1 position in the APAC region, with the brand growing at twice the rate of the category. Her insight-driven approach was further recognized with the APAC Commercial Excellence Award for Customer Collaboration in 2024. Honey's commitment to customer success extends beyond business metrics. She earned the Watsons HWB 2023 International Supplier of the Year (Health Category) and the Sustainability Partner Award. Her leadership in driving a Joint Planning session with key stakeholders resulted in the creation of KPIs that accelerated category growth and set Haleon’s brands on a continued path of success.

At Unilever Philippines, Honey was instrumental in driving business growth for Super 8 Retail Systems, where she used data-driven strategies to introduce 24 new products, significantly contributing to year-to-date growth. Earlier in her career at Universal Robina Corporation, Honey received the JG Bicycle Award for Exemplary Sales Performance as Best Key Account Specialist of the Year. She led a significant increase in Robinsons account sales year-over-year and exceeded her sales targets, demonstrating her ability to excel even during challenging times.

Her crisis management skills were evident when she successfully turned around sales performance in the Grocery/Breakfast category. As a visionary leader, Honey Limkin continues to set new standards for leadership, mentorship, and business growth. Her remarkable ability to inspire, innovate, and deliver exceptional results has solidified her as a true trailblazer in the commercial space.

Honey Limkin is a distinguished awardee of the 2nd Mansmith Sales Masters Awards. Her leadership, strategic insights, and unwavering dedication to fostering future leaders have reshaped Haleon’s commercial success and left an indelible mark on the industry.

Pearlie’s leadership stands as a powerful example of excellence in sales and innovation. Her remarkable accomplishments have not only exceeded expectations but have also set new standards in the financial services industry.

As the first top Relationship Manager to achieve the one-billion-peso deposit target in a single year, Pearlie broke records and set a new benchmark for sales excellence. Her leadership in driving deposit growth and cross-selling across products like Credit Cards, Auto Loans, Home Loans, Bancassurance, and Investments has been instrumental in elevating the bank’s performance.

Beyond her sales achievements, Pearlie has been a driving force in the bank’s digital transformation. As the first Sales Director to lead digital initiatives, she played a key role in introducing Retail Digital Account Opening and Corporate Digital Account Opening, enhancing the customer experience while embracing the future of banking. Her efforts have established the bank as a leader in digital banking.

Pearlie’s innovative approach also includes leading the integration of Gen AI-powered selling strategies, leveraging advanced Chatbots to enhance Bancassurance lead nurturing. This forward-thinking solution has optimized sales performance and improved customer interactions.

Now, as Retail Banking Center Head, Pearlie continues to drive both sales and digital innovation, paving the way for sustained growth and success in the future.

We proudly recognize Pearlie as the recipient of the 2nd Mansmith Sales Masters Awards for her outstanding achievements in sales leadership, digital innovation, and her ability to inspire others. Her story exemplifies what it means to lead with vision and determination, setting a powerful example for others to follow.

With a proven track record of exceptional sales leadership, Jane Mancia has consistently driven remarkable growth and cultivated strong, lasting relationships with top-tier clients and executives. From 2011 to the present, her journey has been marked by strategic thinking, hands-on leadership, and an unwavering commitment to excellence in customer engagement.

1. Consistent Year-over-Year Success (2011-2014)
As an Account Manager, Jane earned recognition as a consistent Year-over-Year Awardee for her ability to foster deep, impactful relationships. She worked with a top conglomerate, overseeing 30+ affiliates and driving a 900% increase in engagement and partnership. By developing personalized relationships across all levels—from working teams to C-suite executives—Jane transformed the company’s market share within the group, growing it from 15% to an impressive 55%.

2. Promotion to Sales Industry Head (2015-2017)
Promoted to Sales Industry Head, Jane continued to lead with distinction, achieving consistent sales recognition, including the coveted Industry Head of the Year title. By mentoring her team and building proactive relationships with C-level executives, Jane instilled a culture of sales excellence. This led to multiple awards, including quarterly recognitions and industry-wide accolades. Her leadership not only generated significant sales but also focused on talent development, nurturing future leaders within the team.

3. Driving Strategic Growth as Sales Cluster Head (2018-present)
In her current role as Sales Cluster Head, Jane has led cross-sector sales across retail, real estate, mining, and more, consistently meeting and exceeding sales targets. Under her leadership, her team has achieved remarkable financial milestones, including a 7% GSR target increase and 156% incremental growth. Through strategic vision and effective team management, Jane has developed and implemented sales initiatives that not only drove business growth but also fostered a collaborative and high-performing culture.

4. Elevating Customer Engagement for BPO Accounts (2019-2023)
A key achievement was inheriting a portfolio of BPO accounts with low Net Promoter Scores (NPS). By spearheading internal and external collaborations, Jane implemented strategic solutions that improved network reliability and service availability, raising NPS scores from single digits to double digits. These initiatives contributed to double-digit growth from 2019 to 2021, showcasing Jane's ability to turn customer dissatisfaction into long-term business growth.

5. Leading Wholesale Business Expansion (2023-present)
As the leader of the Wholesale Business, Jane has driven exponential growth, contributing 44% of the revenue to the business unit in 2023. Under her guidance, the wholesale business portfolio is on track to reach 4 billion in revenue by 2024. Managing key accounts within the hyperscaler and conglomerate sectors, Jane continues to exceed targets, inspiring a high-performing team of six managers and 45 account managers to achieve outstanding results.

Jane Mancia’s journey is a powerful example of how to turn ambition into lasting success in the sales industry. Her career is built on the core principles of strategic relationship-building, continuous personal development, and the drive to achieve measurable results. For young sales professionals looking to make their mark, Jane’s story provides a clear roadmap—one that emphasizes the importance of resilience, mentorship, and a results-driven approach to career growth.

Recognized as a 2nd Mansmith Sales Masters Awards Awardee, Jane stands as a respected leader whose achievements continue to inspire and empower the next generation of sales professionals.

In an industry as complex and dynamic as retail electricity, Cris Aquino Yap has forged a remarkable path as Head of Strategic Account Management for MPOWER, the local retail electricity arm of MERALCO. Her work under the Retail Competition and Open Access (RCOA) program—part of the landmark Electric Power Industry Reform Act of 2001 (EPIRA)—has empowered Contestable Customers, providing them with the tools and guidance needed to navigate regulatory intricacies, negotiate optimal rates, and make empowered decisions about their electricity suppliers. Cris’s career exemplifies the impact of insightful leadership, driven by a passion for customer empowerment, sustainability, and lasting industry Transformation.

Setting New Benchmarks in Sales and Customer Empowerment
Cris Aquino Yap has transformed the RCOA landscape, positioning MPower as a leading energy partner through groundbreaking customer education and tailored solutions across diverse sectors. Her strategic leadership has fueled a remarkable rise from 28 clients and a 55 MW portfolio in 2013 to over 200 clients managing 300 MW customer porƞolio today, generating Php 7.3 billion in annual sales. Cris’s visionary approach underscores her commitment to empowering customers and driving sustainable growth.

Unmatched Sales Performance and Exceptional Customer Retention
As a leader in a highly competitive and male-dominated field, Cris has consistently demonstrated unparalleled sales acumen and customer retenƟon, seƫng records that define her as a leading force in retail electricity sales. Not only has her dedicaƟon resulted in hundreds of million pesos in annual savings for her clients, but it has also cultivated a 90% retention rate—a rare achievement that underscores her commitment to understanding and anticipating client needs. Cris’s holistic approach includes:

• Leveraging data-driven insights to address sector-specific challenges.
• Delivering continuous value through transparent updates and forward-thinking solutions.
• Creating client forums that facilitate cross-sector collaboration and foster enduring partnerships.

Championing Innovation Through Value-Added Services
Cris’s leadership has transformed MPower by integrating value-added services (VAS) that elevate the client experience while creating new revenue streams across Meralco’s subsidiaries, including SPECTRUM, MSERVE, and others. Her foresight in developing VAS offerings has not only strengthened client loyalty but also posiƟoned MPower as an industry leader, seamlessly aligning customer needs with the company’s growth objecƟves and its vision for comprehensive energy solutions.

Fostering Sustainable Partnerships and a Commitment to Community
Beyond her role in sales, Cris has consistently advanced customer service excellence, introducing innovative systems that enhance transparency and encourage sustainable energy use among clients. Her advocacy extends to MPower’s corporate social responsibility initiatives, championing projects like classroom-building efforts and environmental campaigns. Her dedication to sustainability and social responsibility reinforces MPower’s role as an ethical, community-focused energy provider.

Elevating Industry Standards and Inspiring Transformation
Rising through the ranks, Cris has made an indelible impact, not only within MPower but across the energy sector. Her active engagement in industry organizations, like her role as Corporate Secretary for the Packaging Institute of the Philippines, has extended MPower’s influence while building vital industry connections. Her dedication to market insight, strategic vision, and empathetic customer service has not only defined her career but has also set a new standard for leadership in retail energy.

With immense pride, we honor Cris Aquino Yap as a recipient of the 2nd Mansmith Sales Masters Awards, celebrating her as a trailblazer who has been reshaping the retail electricity industry. Her journey is a testament to the power of visionary leadership, transforming challenges into opportunities and inspiring those who will follow her lead.

Aleli Arcilla is the Managing Director of Mondelez Philippines, Inc., one of the top snacking companies in the country. Her leadership at Mondelez Philippines has been marked by a significant focus on growth strategies, particularly in the Biscuits and Chocolates categories, with aggressive efforts to build strong market presence of the Company’s various snacking brands.

Aleli has had a remarkable 27-year career story, with distinguished roles across Sales, Marketing and Senior Leadership as part of successful and scale multi-national companies. She began her career at Mead Johnson, where she spent more than a decade, followed by successful Marketing, Commercial and General Management stints in PepsiCo and Reckitt.

Throughout her career, Aleli has developed a breadth of experience, with increasingly complex roles and responsibilities in Commercial functions marking her professional growth, before assuming her current position as Managing Director. She has enjoyed roles in all aspects of Sales, including Modern and General Trade Retail Development, Trade Marketing and Customer Insights.

Aleli is a recognized woman leader, having been part of the Circle of Excellence for Woman Leader of the Year at the Asia CEO Awards 2024. She also serves as a coach for women colleagues in Mondelēz International across the South East Asia business unit of the Company, providing mentorship to aspiring leaders as the first woman company lead in the Philippines in more than 15 years. Since her leadership of the Company, she has led Diversity, Equity, and Inclusion (DEI) programs internally, strengthening its community of women leaders. She has also spearheaded the development of a people program which seeks to empower the top leaders of the company, called the Leadership Council. Through this, leaders are provided with tools and learning experiences to create organizational and process changes within the company.

Aleli is also a leader for Sustainability, heading programs which make care for the planet a part of everyday actions within the Company. This includes the company’s achievement of the Plastic Cleanup Partner Seal, which is testament to Mondelez Philippines’ support for the Extended Producer Responsibility (EPR) Law, going above and beyond compliance. Aleli has made sustainability a key focus area for the company, serving as a motivator and supporter of initiatives to reduce plastic waste and carbon emissions, and engaging the organization to prioritize these for the business.

Aleli is also a running enthusiast and has participated in many premier marathons across the globe.

We proudly recognize Aleli Arcilla as the recipient of the Honorary Award at the 2nd Mansmith Sales Masters Awards for her exceptional achievements in sales leadership, brand growth, and her dedication to empowering others.

Leading with Excellence: Celebrating a Remarkable Journey
Sebastian Frederick “Backy” Baquiran is the President and Chief Executive Officer (CEO) of Unilab, Inc. and UL Skin Sciences, Inc. He has enjoyed a distinguished 38-year career in general management, sales, and marketing. Backy started with Procter & Gamble and later worked with L’Oreal Philippines before joining Unilab in 1998 as Assistant Vice President of the Trade Marketing Group. Even from the beginning, Backy set out to leave a distinctive mark of excellence. Driven by a sharp vision for the future, a strong passion for innovation and transformation, and the compassion to serve, Backy’s inspiring leadership style defined his remarkable journey.

Charting the Future: Visionary Leadership in Action
In Unilab, Backy has rallied the organization toward a vision of transformative healthcare. Early in his career in trade marketing, he pioneered innovative approaches to product presentation and positioning, focusing on in-store strategies prioritizing consumer needs. As Head of Distribution, Backy strengthened joint business planning among major drugstore and retail chain partners. These initiatives laid the foundation for an evolved channel engagement approach that remains relevant today. During his time with Unilab International, Backy strategically reorganized and harmonized Unilab’s regional business despite the challenges of cultural differences and nuances. His vision of uniting the regional business established a long-term roadmap to fuel presence and sustained growth in Indonesia, Myanmar, Vietnam, Thailand, Cambodia, Malaysia, Hong Kong, and Singapore.

Today, as President & CEO, Backy works closely with the board of the Unilab Group to shape the enterprise-wide strategy and 2035 roadmap, further transforming the company’s footprint in the health industry.

Power of Transformation: Innovating with Purpose
Backy fervently believes in the power of innovation and has instilled an aggressive mindset and process. As a catalyst for change, he believes in doing things better to serve customers better, especially as customer mindsets and market landscapes continue to evolve. Backy had an influential role in UL Skin Sciences, Unilab’s personal care business, having led the launch of the Celeteque Dermo Science line—a breakthrough brand owning the Beauty Powered by Science proposition, propelling Celeteque into a household name in record time. It was he who pushed the early adoption of e-commerce, having launched the Celeteque online store and a presence on online platforms like Lazada and Beauty MNL. Backy’s influence also led Unilab’s Consumer Health division to redefine its marketing strategies by adopting new ways of connecting with customers, from broad communications to more targeted, consumer-centric approaches. Ceelin, Biogesic, Enervon, Bioflu, Alaxan, and Neozep, among other heritage brands, further established their leadership positions and enjoyed breakthrough years under his leadership. Backy has likewise led a cultural transformation in the organization. While retaining its core corporate values such as husay, malasakit, and bayanihan, Unilab is reinforcing other values such as meritocracy, professionalism, learning, and results orientation.

Servant Leadership: Making a Difference
Backy is most recognized for his exemplary servant leadership, complementing the accolades he has garnered throughout his career. In 2019, he took on the role of President and CEO of Unilab, Inc., unaware that just a year later, the COVID-19 pandemic would profoundly impact the industry and the global landscape. At this time, Backy prioritized the well-being of his people, implementing operational changes to ensure a safe and supportive working environment for everyone. Unilab also provided healthcare assistance as needed, demonstrating its commitment to the health of its workforce. The company took measures to bridge gaps in the healthcare system, ensuring that customers not only have access to Unilab products but also vital health services, including relevant health information, COVID testing, and life-saving equipment. Unilab made it a priority to support healthcare frontliners, ensuring no one got left behind. Backy's servant leadership style serves as a beacon of inspiration for the entire organization, embodying Unilab’s core values by seeing them in action from their leaders: husay at malasakit, and bayanihan. Backy exemplifies the characteristics of a transformative leader—being visionary, an innovator, and being devoted to serving others. These attributes have empowered him to guide the company to achieve its business goals year after year. Despite Unilab's achievements, Backy continues to encourage to uphold humility and remain dedicated to a higher purpose: serving God, the company, and the nation. His enduring legacy of fostering this sense of purpose will undoubtedly continue to drive Unilab forward, regardless of the challenges ahead.

We proudly honor Sebastian Frederick "Backy" Baquiran as the recipient of the Honorary Award at the 2nd Mansmith Sales Masters Awards. His visionary leadership and unwavering dedication to innovation have transformed Unilab and inspired countless professionals to make a lasting impact in the healthcare industry.

Sonny Catacutan is a seasoned marketing and business development professional, currently leading Cargill Animal Nutrition and Health Philippines as its Managing Director. Under his leadership, the company has continued to provide trusted brands of animal feeds and premixes, offering innovative solutions for swine, poultry, and aquaculture.

With over 15 years of experience, Sonny has dedicated himself to developing sales professionals who are passionate about customer-focused service. He believes in the art and science of sales—combining empathy with strategy to address customer needs effectively.

Sonny advocates for a collaborative, bottom-up approach to setting sales goals, ensuring teams take ownership while staying aligned with market realities. He emphasizes that success in sales requires a foundation of integrity, discipline, and resilience, encouraging professionals to view challenges as opportunities for growth. A staunch believer in continuous learning, Sonny fosters a culture where sales teams adapt, innovate, and thrive in dynamic environments. His insights on strategic foresight and value-driven customer engagement have positioned him as a thought leader in the industry.

With immense pride, we honor Sonny Catacutan as a recipient of the Honorary Award at the 2nd Mansmith Sales Masters Awards. This recognition celebrates his transformative leadership in the animal nutrition industry. His unwavering commitment to building strong, values-driven sales teams and elevating sales performance continues to inspire the next generation of professionals, creating meaningful and lasting impact in the industry.